‘The taste of childhood’ campaign - Ice Cream

We were approached by POLS, one of the oldest ice-cream manufactures in Latvia. They were releasing a new product with the main goal being to create an ice-cream which tasted like childhood. Together with POLS we combined the old and classic with the new and improved. ‘The taste of childhood’ campaign was created. To promote the product we took 4 well-known Latvian celebrities to be the face of the campaign. In order to reach a larger audience we chose celebrities who are leaders in their different social groups. Combining his talents and our teams’ artwork, the POLS posters were created. In these posters the celebrities were turned into unique grownup looking children which made the campaign stand out. In addition a website was created: Using HTML5 coding our designers were able to turn their ideas and designs into a responsive website that can be displayed on multiple devices without sacrificing user experience. The Content Management System was specially adapted for this project

We were approached by POLS, one of the oldest ice-cream manufactures in Latvia.

They were releasing a new product with the main goal being to create an ice-cream which tasted like childhood. Together with POLS we combined the old and classic with the new and improved. ‘The taste of childhood’ campaign was created.

To promote the product we took 4 well-known Latvian celebrities to be the face of the campaign. In order to reach a larger audience we chose celebrities who are leaders in their different social groups. Combining his talents and our teams’ artwork, the POLS posters were created. In these posters the celebrities were turned into unique grownup looking children which made the campaign stand out.

In addition a website was created. Using HTML5 coding our designers were able to turn their ideas and designs into a responsive website that can be displayed on multiple devices without sacrificing user experience. The Content Management System was specially adapted for this project to allow changes to be made easily and speedily. The whole campaign was a success and achieved the main goal, which was to show that POLS is the taste that brings you back to your childhood and continues to create new memories. We are proud to be part of this legendary brand story.

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