LANDE - Branding and Identity.
LANDE is a company dedicated to lending to the agricultural sector in partnership with investors from all over Europe. It is a specific service for farms, farmers, grain growers and foresters. Just as the company's customers want to achieve the best results, LANDE offers its customers the best value for money and the highest quality services and is committed to developing its activities, reaching new heights and expanding its reach. Therefore, in order to create even more trust in the customers, the brand's graphic identity was renewed, making the brand's visual image more solid and more visible with a focus on achieving the objectives. The company's visual image is also linked to new developments in the company's offer. For example, a seasonal credit option for grain farmers with post-harvest settlement. To enhance the stability of the brand, it defines the basic colours to be used, which are the colours of the logo and four other shades that should primarily be used in communication